“The Industrial revolution opened a booming market for gin as the industrialized distilling process made gin the cheapest way to get drunk, which is what thousands of people who left the land to work in the new factories wanted to do. Unfortunately, as a result, gin had developed an unpopular reputation. By the mid 19th century, Prohibition movements had come up based on the opposition to gin.”

The project deliverables consisted of a logotype, monogram, cocktail book design, and brand illustrations. These assets were used to design a bottle, cocktail book, coasters, and cocktail glasses. The full project took about 12 weeks.