EASTERN LIFESTYLE CO.
For those who take pride in their grind, Eastern Lifestyle Co. provides streetwear that works as hard as you do. We believe there is real glory in hustle, and those who understand hard work deserve to be represented in our increasingly softening culture. Roll up your sleeves, get your hands dirty.
Eastern is a super type driven brand, and has a pretty detailed icon, making it easy to break the logo apart into independently sufficient marks. It also creates tons of opportunities to create cool alternate lock ups, always keeping apparel designs fresh without having to deviate from the fonts, illustration style, or color palette. This makes the brand really flexible and fun to apply or build upon as more and more apparel designs come about.
The printed apparel and collateral can only tell so much of the story. The website is a great place to continue story telling, show off some branded photography, market products, and allow customers or retailers to further interact with the brand.
With such a versatile logo, there are plenty of opportunities to apply various marks without having to redesign too much.