Bad Boy Bikes is a company who prioritizes their sponsored elite athletes. They focus on their involvement in the mountain biking industry, attending events and races and supporting the best athletes in competition. As a bike shop, they cater to almost all of your mountain bike needs from equipment to gear, but most of their customers are serious athletes. This identity is all about promoting their style. The packaging design is what the athletes would receive upon signing the initial sponsorship contract.
Instructors: Bridget Currie, Dermot Mac Cormack, Tyler School of Art Photography: Austen Hart