The logo treatment was problematic for a couple of reasons. One, the word mark got lost in the graphic, and the tagline was far too small in most applications. Two, the graphic also relied on many colors in order to be successful. In the rebrand, we created a graphic that worked with far less colors and even worked in one color applications. The word mark itself also needed some love. Since this mark is applied over a somewhat busy graphic, it was important to create something a little bit more full and dense. The new word mark can hold a lot of weight completely on it’s own.