Evan Iuzzolino

I LIKE IT SICK

This logotype was designed for a friend who is planning on starting a clothing line. He asked me to create something interesting but also something that works as a logo with the name “I Like it Sick”. The challenge here was trying to get a somewhat lengthy brand name to work in a lockup and still read as one idea. Type hierarchy was the name of the game in developing these letters.

ILS_Mock2.jpg
ILS_Mock.jpg